Diamond Beach was founded by fashion designer, Stacey Penney. Having grown up in one of the most beautiful areas of the UK, South Devon. Stacey spent an idyllic childhood by the Seaside. With its golden sandy beaches and turquoise water. Living this beach lifestyle was to be the start of her passion for designing beautiful beachwear.
In 2010 Stacey graduated from Falmouth University with a BA (HONS) in fashion and sportswear design. Here she won the prestigious performance sportswear student of the year, awarded by the clothing company Finisterre for her final year collection of Swarovski bejewelled wetsuits, swimsuits and beachwear.
Stacey then moved to London and started working for sweaty Betty. Combining her love for designing fashion and sportswear pieces. She then went on to work for one of the worlds leading sailing brands Musto. Here she was designer for the women’s collection of cutting edge sailing , skiwear and performance sportswear clothing.
But the lure of living by the sea was calling. On one of her many visits back to Devon, Stacey struggled to find beautiful clothes and beach accessories for living by the coast. Spotting a gap in the market Stacey took the leap
and relocated back to South Devon and Diamond Beach was born.
‘I wanted to produce beautiful clothes for women who lived a lifestyle based around the beach: – Stacey explains.
The ethos of the Diamond Beach own brand collection is to design versatile key pieces across Exclusive Diamond inspired prints. Designing a collection of exquisitely cut swimwear and beach dresses with an impeccable fit.
As well as designing her own collection of beachwear and bikinis, she wanted to source some unique brands from around the world, which were not easily assessable to the UK market: Bringing modern, luxury, great quality beachwear and accessories all under one virtual roof.
Inspired by the beautiful Devon coastline and many of the exotic destinations Stacey has travelled to around the world. This fused with capturing a chic coastal style creates an online boutique which is uniquely Diamond Beach.
A luxury beachwear collection and lifestyle brand.